Advertising
2021
Adani Corporate Campaign
A high-impact corporate advertising campaign showcasing Adani's infrastructure prowess and vision fo...
Featured
Harnisha Alkesh Desai
MBA • University of New Haven
Crafting Stories
That Move Markets
Bridging data-driven marketing strategy with cinematic storytelling. From boardroom presentations to the big screen — transforming brands through compelling narratives.
$100K+
Campaign Budgets Managed
Total production budgets for advertising campaigns
15-25%
Sales Growth Impact
Post-campaign sales growth contribution
25+
Films & Web Series
Feature films, short films, and digital content
5+
Streaming Platforms
Content distributed across Amazon Prime, Shemaroo, Jojo, YouTube & more
Featured
Highlight Reel
Advertising2021$50K - $75K
Adani Corporate Campaign
A high-impact corporate advertising campaign showcasing Adani's infrastructure prowess and vision for India's future. The campaign focused on emotional storytelling that connected corporate achievements with national progress.
Portfolio
Selected Work
A curated collection of advertising campaigns, feature films, web series, and investigative journalism that showcase storytelling across mediums.
Advertising
2021
Astral Pipes
Product-focused advertising campaign for one of India's leading plumbing brands. The creative approa...
Featured
Advertising
2020
JCB India Campaign
Industrial equipment advertising that celebrated the role of construction machinery in nation-buildi...
Featured
Advertising
2020
Mahindra Tractors
Agricultural advertising campaign celebrating Indian farmers and their relationship with their tract...
Click to view details & links
Film
2020
Vishuddhi
A spiritually-themed Gujarati film exploring themes of purity, redemption, and self-discovery. Artis...
Featured
Click to view details & links
Film
2022
Tantram
A Gujarati feature film exploring complex family dynamics and psychological suspense. The narrative ...
Featured
Click to view details & links
Film
2021
Common Man
A slice-of-life Gujarati film exploring the everyday struggles and triumphs of ordinary citizens. Do...
Click to view details & links
Web Series
2020
Bandh Magaj
A comedy web series exploring the quirks and humor of everyday Gujarati life. Light-hearted storytel...
Click to view details & links
Web Series
2021
Coffee Kafi Chhe
A heartwarming web series exploring relationships, friendships, and modern life over conversations a...
Click to view details & links
Short Film
2021
Mochi (Award-Winning)
An award-winning short documentary film highlighting the declining traditional cobbler community. Th...
Featured
Click to view details & links
Short Film
2020
My Wish
An emotional short film exploring dreams, aspirations, and the human desire for fulfillment. Intimat...
Click to view details & links
Short Film
2019
Yakeen
A dramatic short film exploring themes of trust, faith, and human relationships. Intense emotional s...
Click to view details & links
Short Film
2019
Struggle on Wheels
A powerful documentary short film highlighting the daily challenges faced by wheelchair users in Ind...
Click to view details & links
Short Film
2020
Lockdown: A Last Call
A poignant short film capturing the emotional weight of human connections during the COVID-19 lockdo...
Click to view details & links
Short Film
2019
Gandhi Tu Kya Che?
A thought-provoking short film questioning the relevance and interpretation of Gandhian values in co...
Journalism
2023
Virginity Test News Article
An investigative journalism article series produced as part of university coursework, exposing the p...
Featured
Journalism
2023
Pride Parade Coverage
In-depth feature article on the 2023 Pride Parade with interviews of prominent LGBTQ+ advocates. Wri...
Journalism
2022
Media Adaptation Pre-Post COVID
Multimedia journalism project for university coursework capturing how media industry professionals a...
About
The Storyteller
Marketing professional with an MBA, known for turning ideas into impact. I combine strategic thinking with creative execution to build campaigns that don't just look good—but perform.
I bring a unique fusion of strategic business acumen and creative storytelling expertise. With a strong foundation in journalism and visual storytelling, I translate complex insights into compelling narratives that drive engagement, strengthen brand identity, and deliver measurable business outcomes.
From managing $100K+ production budgets for major Indian brands like Adani and Astral Pipes, to directing award-winning documentaries and investigative journalism pieces, my work spans the full spectrum of visual communication.
Certifications
Google Analytics for Beginners – GoogleData Analytics with Microsoft Power BIData Analytics Essentials – UdemyDigital Marketing – HubSpot AcademySEO Certified – HubSpot AcademyLinkedIn Marketing Strategy
Marketing & Strategy
- •Market Research & Consumer Insights
- •SWOT Analysis & Competitor Benchmarking
- •Brand Positioning & Strategic Campaign Planning
- •Performance Analysis & Optimization
Digital & Content
- •Content Writing & Copywriting
- •SEO/SEM (Foundational)
- •Social Media Strategy (Instagram, TikTok, YouTube)
- •Scriptwriting & Storyboarding
Creative & Production
- •Film Direction & Executive Production
- •Interviewing & Multimedia Storytelling
- •Cross-platform Content Development
- •P&L Management
Tools & Technologies
- •Canva & Google Analytics
- •Adobe Lightroom & Photoshop
- •Final Cut Pro
- •Microsoft PowerBI & Excel
Journey
Experience & Education
Professional Experience
Mesa Corporation
Marketing & Content Intern
New Haven, CTJan 2025 – Apr 2025
- •Created engaging digital content and promotional creatives for website, Instagram, and TikTok
- •Monitored audience engagement and actively managed community interactions
- •Analyzed campaign performance metrics and contributed to optimization reports
- •Conducted trend and competitor research to support data-backed social media strategies
Dolphin Movie Art
Executive Producer | Script & Content Writer
Ahmedabad, IndiaJun 2019 – Nov 2022
- •Led end-to-end production for films, corporate ads, and web series with budgets $5K–$100K
- •Produced high-impact campaigns for Adani ($50-75K), Astral Pipes ($67.5K), JCB ($27K), Mahindra ($25K)
- •Directed distribution strategies for Gujarati films Tantram, Common Man, and Vishuddhi
- •Developed and scripted web series streamed on Shemaroo, Jojo, and YouTube
Impact: 15–25% post-campaign sales growth
Journalism Projects
Student Journalist & News Writer
Pune, India2020 – 2023
- •Wrote news articles and conducted interviews as part of university journalism coursework
- •Led investigative article series on virginity testing practices for university publication
- •Produced multimedia journalism project on media adaptation post-COVID with industry interviews
- •Covered 2023 Pride Parade and interviewed LGBTQ+ advocates for published university feature
Impact: University journalism recognition
Education
Master of Business Administration (Marketing)
University of New Haven
West Haven, CTJan 2024 – Dec 2025
Bachelor of Journalism & Mass Communication
Vishwakarma University & MIT-WPU
Pune, India2020 – 2023
Affiliations
Women in Business, University of New HavenUniversity Investment ClubMedia Club, University of New Haven
Contact
Let's Create Something Extraordinary
Whether you need a marketing strategist, a creative producer, or a visual storyteller — I'm ready to bring your vision to life.
Open to opportunities in Marketing, Brand Strategy, and Creative Production
Send a Message